Some business processes require facts to be stated simultaneously in several units of measure. For example, depending on the perspective of the business user, a supply chain may need to report the same facts as pallets, ship cases, retail cases, or individual scan units. If the fact table contains a large number of facts, each of which must be expressed in all units of measure, a convenient technique is to store the facts once in the table at an agreed standard unit of measure, but also simultaneously store conversion factors between the standard measure and all the others. This fact table could be deployed through views to each user constituency, using an appropriate selected conversion factor. The conversion factors must reside in the underlying fact table row to ensure the view calculation is simple and correct, while minimizing query complexity.