Articles
Ralph Kimball and other Kimball Group members have written over 120 columns for Intelligent Enterprise Magazine and its predecessor, DBMS Magazine.

Articles by date
2008  2007  2006  2005  2004  2003  2002  2001  2000  1999  1998  1997  1996  1995

Articles 2008
Should You Use An ETL Tool?
You can still hand-code an extract, transform and load system, but in most cases the self-documentation, structured development path and extensibility of an ETL tool is well worth the cost. Here's a close look at the pros and cons of buying rather than building.
By Joy Mundy—April 06, 2008

Three Ways to Capture Customer Satisfaction
What satisfies, or doesn't satisfy, the customer? Use one of these three powerful data warehouse design approaches to gauge satisfaction and help marketers tease out the customer experience behind various behaviors.
By Ralph Kimball—February 4, 2008